BACKGROUND Essays (822 words) - Retailing, Marketing,

BACKGROUND Civil Mall standing nine stories tall (excluding two levels of basement parking) - located centrally in the heart of the city, Sundhara is an ultra modern mall with great ambience and amenities. The 3G facilities- Great Location, Great Ambiance and Great Amenities at Civil Mall has opening hours from 9 A.M TO 4 P.M. The mall is aided with an extensive security system, power backup, 14 escalators, 2 capsule lifts, 2 elevators and 3 stairways access on each floor. AVAILABLE SERVICES Civil mall aims to provide customers with a greater experience than mere shopping and retailers with various drivers to generate maximum sales. It has a magnificent atrium that ensures the highest visibil ity of all the retail outlets. T he central atrium consists of widely-popular Himalayan Java coffeehouse. The mall houses approximately 175 stores, multiplex and has a sizable are transformed into playground for children with 10,000 sq ft of multi-cuisine food court. The first five floors of the mall are designated for general shopping. In the first floor, you can find electronic shops like FutureWorld, an authorized Apple reseller, Samsung Plaza, and HP Concept Store, which is the first of its kind here, as well as other stores selling leading brands of mobile phones, home appliances and other gadgets . The next few consecutive floors contain lots of aesthetically-pleasing stores selling mainly apparel that follows the latest trends in fashio n in KTM or in the world. One of Civil M all's main attractions is QFX Central, the "premium Cinema experience in town". OBSERVATION Civil Mall with its tagline something for everyone' has people of various social groups coming there for the purpose of sho pping as well as entertainment and sometimes just to kill time. At the plaza outside, stalls selling street food, finger food and drinks line up, selling at a more affordable rate than what you may find inside, has been found to catering to passers-by who may not have been thinking of spending too much Shops there remain crowded almost every day, and on Saturday and other public holidays even the pedestrians passing in front of the Mall find it difficult to move along. This kind of thing has found to lure customers even more. There is play zone named Balsansar for kids of age group 5-13. The socially interactive spaces include the central atrium which contains Himalayan Java Coffee where one ca n stop by to grab cup of coffee. T he gaming arcade which is mostly cramped by kids and teenagers can be found t here . Als o the four tr ack bowling track can be played by contributing nominal amount of fee. ANALYSIS With its tagline as "There is something for everyone", Civil Mall by Civil Group doesn't disappoint in providing the modern Nepali with a splendid shopping mall experience. And of course, the price of several goodies and clothing cannot be afforded by all the people but one can just spend his whole day just by observing the movement of people out there and would not get bored. QFX at seventh manages to attract the customers of different movies' taste and mostly been occupied by youngsters. The plaza outside remain crowded with people and provides platform for social interaction. Due to the architectural treatment given to the building and the standard it has maintained, population entering the mall are filtered giving limited access to certain social groups , civil mall seems to impede the social relations creating the false social atmosphere . What justifies it in case of civil mall is the entrance steps to plaza which act as barrier. Also what distinguishes civil mall or any other shopping malls from ancient marketplaces like Bishalbazar is that it the limited number of access to the building . And not only civil malls but S hopping malls as a whole are in the business of limiting access to their spaces They limit it by class (those who can afford to shop there) shopping centers are designed to encourage material consumption and discourage certain social behaviors . Like certain symbols and signs on boards can be seen inside the mall. Few number of beggars can also be found just outside the mall. T